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‘Lead with design’: The secret ingredient that turns startups into unicorns

The past century has seen major innovation and disruptions that have turned the world upside-down, with new ideas and industries flourishing in the post-war era and the decades that followed. More recently, the e-commerce dot.com boom (and bust) left space for new thinking and fresh approaches to the way people purchase, interact, and communicate.  The almost mythological story of start-ups forming in a garage and battling it out in brainstorms and code is something that many entrepreneurs