Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

Inside Bailey Nelson’s exploration of virtual tech

Australian eyewear brand Bailey Nelson is reaping the rewards of augmented reality (AR) technology following the successful launch of virtual try-ons, which have driven online sales conversion growth by over 400 per cent this year.  After being forced to shut 80 stores globally during the first wave of Covid last year, the business invested heavily in e-commerce and technology to keep sales ticking over.  “E-commerce became a critical component of our business model,” James Kerridg

Webinar is only for Professional subscribers

Become a Professional for only $5 Already member? Login
  • Unlimited access to news,insights and opinions
  • Quarterly and weekely magazines
  • Independent research reports and forecasts
  • Quarterly webniars with industry experts
  • Q&A with retail leaders
  • Carrer advice
  • Exclusive masterclass access.Part of Retail Week 2021