How design studio Shed is reimagining Jollibee for the world stage

When Jollibee set out to refresh its global identity, it turned to London design studio Shed to do more than redesign interiors. The Filipino fast food chain asked to distill joy into a physical space. Unveiled in five new locations across Hong Kong, the latest concept features a curated colour palette, layered materials, custom furniture and graphic elements inspired by Jollibee’s Filipino heritage. Inside Retail spoke withShed co-founder Matt Smith about the creative process behind the trans

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