How design studio Shed is reimagining Jollibee for the world stage

When Jollibee set out to refresh its global identity, it turned to London design studio Shed to do more than redesign interiors. The Filipino fast food chain asked to distill joy into a physical space. Unveiled in five new locations across Hong Kong, the latest concept features a curated colour palette, layered materials, custom furniture and graphic elements inspired by Jollibee’s Filipino heritage. Inside Retail spoke withShed co-founder Matt Smith about the creative process behind the trans

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - Monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Daily IR Pro content straight to your inbox
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Independent research reports and forecasts
  • Indepth interviews with industry leaders and experts
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Retailer’s choice

IR Pro - Annual

$312 +GST per year. (Auto renews annually.)
  • Unlimited news access
  • Daily IR Pro content straight to your inbox
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Independent research reports and forecasts
  • Indepth interviews with industry leaders and experts
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now

Recommended By IR