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Nike

Nike Archives

How H&M, Nike and Kering are taking action on climate change

Global fashion leaders shared their plans to reduce carbon emissions and increase collaboration to protect the planet.

Analysis: This is how Nike’s digital sneakers could work in the future

Two years ago, the sneaker giant wisely invested in NFT technology.

How Nike and Walmart are embracing a blended post-Covid retail experience

As we emerge from Covid and people’s fears of physical experiences subside, low-touch experiences are merging with high-...

Why Nike is putting used sneakers back on the shelf

The US sportswear giant has just entered the booming resale market with the launch of Nike Refurbished.

Nike ends lawsuit over Lil Nas X ‘Satan Shoes,’ which will be recalled

Satan Shoes are customized versions of the Nike Air Max 97 sneakers, with midsoles purporting to contain a drop of human...

“We have to amplify their voices”: How Nike creates emotional connections

Former Nike CMO Greg Hoffman explains why brands need to build emotional equity with consumers.

Nike sues company that made ‘Satan Shoes’ with Lil Nas X

The shoes are customized Nike Air Max 97 sneakers that contain red ink and "one drop of human blood" in the sole, accord...

Nike, H&M versus China: A word of warning for global brands

Yesterday's clash between Nike, H&M and China is a word of warning for other global brands attempting to enter the regio...

Retail appointments of the week

The Nile announces new appointments; Nike shakes up management; Mary Kay welcomes new president for APAC.
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Retail news around the globe

Nike partners with Black Girl Ventures; Versace reopens at the Four Seasons; Asos lifts profit and more.
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Retail news around the globe

Retail news around the globe.

Nike gets local with new Nike Unite store concept

Nike's new Nike Unite format will employ locals and engage with the local community.
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Welcome to the newest stores in Asia

While the year so far has been fraught with turmoil and uncertainty, these retailers are continuing to launch exciting ...

Are digital fitness apps the biggest opportunity in activewear?

Under Armour’s recent sale of its MyFitnessPal platform comes as other major players beef up their fitness offerings.

Why Nike is taking a ‘bigger is better’ approach to stores in ANZ

After bringing its Nike By You personalisation concept to the region, the brand is finding that size really does matter.
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How this Kiwi maternity activewear brand beat Nike to the punch

New Zealand brand Cadenshae is several steps ahead of Nike, which launched its first dedicated maternity collection, Nik...
A group of sneakers

Analysis: How Nike is boosting growth through DTC and digital

In its latest results, the retail giant revealed encouraging signs of recovery from the pandemic. Here's what's driving ...

Inside Nike’s latest House of Innovation

The sportswear giant's newest store in Paris focuses on offering customers a digitally-powered in-store experience.
Nike Rise store

How Covid is changing the game for experiential retail

It may be some time before customers feel safe coming back to stores, but online shopping doesn’t have to be dull and fu...

What all great stores have in common

The secret to a great shopping experience? Sense of place.