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Nike

Nike Archives

How Nike Australia put the boot in the competition

A veteran marketer recalls how giving voice to the stories of top footballers helped the legendary brand overtake rival ...

Rebel and innovate: How Nike’s storytelling strategy works

Phil Knight, the co-founder of Nike, famously once said he hates advertising.

From Nike to Converse: Why brands are embracing the “diversity dollar”

Adaptive fashion is beginning to be embraced by mainstream players. But there’s a much bigger market there than has been...

Nike versus StockX: The NFT market’s biggest lawsuit yet

Nike has sued StockX for the sale of 500 NFTs bearing the fitness brand’s trademark. What follows is a murky case of own...

Nike cries foul over virtual shoes, suing retailer that sells sneaker NFTs

Detroit-based StockX, a platform for reselling sneakers, handbags and other goods, was valued at more than US$3.8 billio...

Sotheby’s to auction Louis Vuitton and Nike ‘Air Force 1’ sneakers

Louise Vuitton and Nike 'Air Force 1' sneakers designed by Virgil Abloh are to be auctioned at Sotheby's.

Nike sues Lululemon over Mirror Home Gym

Nike, based in Beaverton, Oregon, is seeking triple damages for Lululemon's alleged wilful infringement, and a variety o...

Nike races into the metaverse with acquisition of NFT studio RTFKT

Nike has solidified its frontrunner position in the race to dominate the metaverse with its recent acquisition of NFT st...

JD Sports and Nike collaborate to bring ‘Style on Speed Dial’ to Australia

'Style on Speed Dial’ will allow customers to connect with in-store experts from the comfort of their home through insta...

Nike buys virtual sneaker maker RTFKT in metaverse push

Formed in 2020 by Benoit Pagotto, Chris Le and Steven Vasilev, RTFKT also makes NFT collectibles and memes, according to...

Award-winning Nike ad proves brands can’t get woke in two minutes

“Dream Crazy”, featuring Colin Kaepernick, won the title of the world’s Most Effective Ad last week. But the iconic sho...

Nikeland is just the beginning of Nike’s bid to win over Generation Alpha

The sports giant has created a virtual world on Roblox designed to get kids moving, though its ultimate goal may be to c...

Analysis: Nike speeds up to enter the metaverse

The biggest apparel brand in the world isn’t going to let itself get caught unprepared for the blending of the virtual a...

Nike, Serena and the push for diversity in design

The multi-billion-dollar sneaker and streetwear industries were born out of Black culture, but people of colour have lar...

Nike launching sustainable concept store to Seoul

The store will feature a new digital platform, an RFID-enabled footwear table, and new recycling and donation initiative...

Michael Avenatti sent to prison for Nike extortion scheme

Avenatti still faces three other criminal fraud trials, including for defrauding Daniels, whose legal name is Stephanie ...

How H&M, Nike and Kering are taking action on climate change

Global fashion leaders shared their plans to reduce carbon emissions and increase collaboration to protect the planet.

Analysis: This is how Nike’s digital sneakers could work in the future

Two years ago, the sneaker giant wisely invested in NFT technology.

How Nike and Walmart are embracing a blended post-Covid retail experience

As we emerge from Covid and people’s fears of physical experiences subside, low-touch experiences are merging with high-...