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person wearing Nike Jordan

Why Nike is still struggling to regain its footing in China

A close-up shot of a black-and-white Converse sneaker.

Should Nike sell off Converse or hold firm?

A Nike concept store in Guangzhou, Southern China.

How Nike and Lululemon are confronting the Great Wall of China

A jogger wearing Nike shoes runs along the Charles River in Cambridge, Massachusetts.

Big marketing push by Nike is unlikely to boost earnings just yet

Image on Nike logo on storefront.

What Nike gains from taking back store ownership

Nike storefront

Nike franchisee collapses; seven Sydney stores closed

Nike women's' running apparel

Nike posts modest sales growth in Q1 as reinvention gains progress

Experts weigh in on NikeSkims’ chances for success in a hyper-saturated market

Serena Williams for NikeSkims

Nike and Skims flex new women’s activewear collection

A person walks past a Nike store

With outdoor sports centrestage, Nike eyes growth abroad

A young female model standing in a field of flowers wearing a blue strapless top and a pink Outdoor Voices baseball cap.

Round two: What happens when a veteran executive returns to a brand they left?

Nearly a year on, has Elliott Hill put Nike back on track?

Adidas paperbag

Adidas, Uniqlo prepare US price hikes as tariffs bite Asian supply chains

Kenyan sprinter Faith Kipyegon at the Breaking 4 event in Paris, sponsored by Nike

Analysis: Nike bets big on events and innovation to regain its edge

Nike running shoe

Nike posts annual sales drop, expects strategy to drive improvement this year

customers standing in a line outside a Nike store

Nike faces new threat: Potential US tariffs on Vietnam imports

a person puts on Nike shoe

Nike CEO trusts strategy despite sales downturn

A campaign image from the running brand On featuring the Sesame Street character Elmo

How retail narratives shape customer experience and brand loyalty

A logo of Skims and Nike’s collaboration collection.

Will a collaboration collection with Skims bring back Nike’s cool factor?

Making Nike win again: New CEO Hill has a mountain to climb