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Can Lululemon’s new CEO save the brand?

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Inside Nike’s great China purge: Fewer sellers, one brand

Nike running shoe display.

Is Nike’s discount crackdown enough to revive its China business?

USA soccer merchandise display.

Why Nike needs to score against Adidas at the World Cup

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How brands can cut through during the biggest-ever World Cup

Sneakerboy storefront exterior.

The sales floor has been reset. Now what?

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How Adidas won cultural custody of marathon’s defining moment

Nike Air Jordan 1 V.A.A. sneaker.

Where does Nike go after its Virgil Abloh revival?

person wearing Nike Jordan

Why Nike is still struggling to regain its footing in China

A close-up shot of a black-and-white Converse sneaker.

Should Nike sell off Converse or hold firm?

A Nike concept store in Guangzhou, Southern China.

How Nike and Lululemon are confronting the Great Wall of China

A jogger wearing Nike shoes runs along the Charles River in Cambridge, Massachusetts.

Big marketing push by Nike is unlikely to boost earnings just yet

Image on Nike logo on storefront.

What Nike gains from taking back store ownership