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marketing strategy

marketing strategy Archives

Thinx period proof underwear
Sustainability

Code red: Why fem care brands are getting real about periods

Innovative players are making themselves heard in the increasingly competitive period care category.
Marketing

TikTok: What you need to know

The world's most downloaded app isn't just for memes and teens.
Marketing

Why micro influencers are a macro opportunity

It's no longer necessary to big bucks to attract new customers to your brand.
Marketing

The risks and rewards of publicity stunts

Before organising a PR stunt, think about whether it's just what your brand needs.
News

Content marketing: How to sell without selling

It's all about adding meaning to customers' lives.
Marketing

Influencer marketing: What’s the real deal?

Before you hire an ambassador, you need to crunch the numbers.

Podcast with Gemma Fitzsimons, marketing manager, Foodco

Inside Retail discusses social media's integration into broader marketing strategies, with the marketing manager for the...

Retail learnings from Pokémon Go

How retailers can learn from the Pokémon Go craze – without missing the bigger picture.