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How to measure ROI on social media

There’s a famous saying, ‘You get out what you put in’. Basically, it’s all about return on investment (ROI). At its core, ROI is a mathematical equation that determines the results (or revenue) of what you have invested in (or spent). It can often be tricky for marketers to track and understand ROI as there are many working parts to the aforementioned equation I simplified above. This is especially true when you are trying to calculate ROI from your efforts on social media. In this cont