
Moensie Rossier
Moensie Rossier is strategy director at Principals.
From the author

Is the drive to be customer-first hurting retail’s most vulnerable workers?
With the window of express delivery contracting from next-day to same-day to within the hour, is employee well-being bei...
Apr 13, 2022

How wellness can help retailers build trust and stickiness
Wellness isn’t solely the domain of health and beauty retailers. Retail brands in any category can benefit from prioriti...
Jun 14, 2021

How Woolworths, Ikea and Tiffany are stepping up on inclusivity
Retail brands that see the value in inclusivity are poised for growth, Moensie Rossier explains.
Mar 19, 2021

Opinion: Are you wasting time being a ‘woke’ brand?
There's not much point in brands being good corporate citizens if it doesn't make an impact to the bottom line.
Nov 18, 2020

The post-Covid sales pitch: Repair, repurpose, resell
Post-pandemic, there will be an opportunity for brands to help people make more informed choices around consumption.
Oct 15, 2020

Opinion: What’s the point of physical stores now?
There's an opportunity to define the post-pandemic experience and stand out from the crowd, with new ways to make shoppi...
Oct 5, 2020

Why go back to normal?
Contributor Moensie Rossier makes the case for hanging onto your COVID workarounds.
Jun 15, 2020

How retailers can stretch less and mean more to customers
By having an almost singular focus, retail brands will be better positioned to underpromise and overdeliver says Moensie...
May 1, 2020

What all great stores have in common
The secret to a great shopping experience? Sense of place.
Mar 16, 2020