From the author
Opinion: Are you wasting time being a ‘woke’ brand?
There's not much point in brands being good corporate citizens if it doesn't make an impact to the bottom line.
The post-Covid sales pitch: Repair, repurpose, resell
Post-pandemic, there will be an opportunity for brands to help people make more informed choices around consumption.
Opinion: What’s the point of physical stores now?
There's an opportunity to define the post-pandemic experience and stand out from the crowd, with new ways to make shoppi...
Why go back to normal?
Contributor Moensie Rossier makes the case for hanging onto your COVID workarounds.
How retailers can stretch less and mean more to customers
By having an almost singular focus, retail brands will be better positioned to underpromise and overdeliver says Moensie...
What all great stores have in common
The secret to a great shopping experience? Sense of place.
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