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Moensie Rossier

From the author

Opinion: Are you wasting time being a ‘woke’ brand?

There's not much point in brands being good corporate citizens if it doesn't make an impact to the bottom line.
Two people wearing parkas

The post-Covid sales pitch: Repair, repurpose, resell

Post-pandemic, there will be an opportunity for brands to help people make more informed choices around consumption.

Opinion: What’s the point of physical stores now?

There's an opportunity to define the post-pandemic experience and stand out from the crowd, with new ways to make shoppi...

Why go back to normal?

Contributor Moensie Rossier makes the case for hanging onto your COVID workarounds.
Image of young man wearing a beanie and sunglasses

How retailers can stretch less and mean more to customers

By having an almost singular focus, retail brands will be better positioned to underpromise and overdeliver says Moensie...

What all great stores have in common

The secret to a great shopping experience? Sense of place.