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The post-Covid sales pitch: Repair, repurpose, resell

Two people wearing parkas
RE.Uniqlo is the fast fashion retailer’s new circular fashion platform. Image: Supplied
Faced with uncertainty, many customers are putting off buying what they already have and starting to rethink what they really need. As purchasing becomes more considered, the retail landscape is becoming more competitive. In an upside-down world, the retail brands well placed to fight for share may be the ones that help customers buy less and waste less. While it seems counterintuitive, this approach can help brands have real conversations about sustainability, savings and fairness at a time whe