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What all great stores have in common

Nike store in Singapore
When retailers create environments that merely reflect the category they’re in, they end up looking and feeling much the same, which, from a customer’s perspective, is nothing remarkable. Only by understanding what people value about places and spaces can retailers demonstrate they really get their customers and make the experience a rewarding and distinctive one. In place branding, we look at how a brand can be activated across multiple value drivers, including wellbeing, environment, techn