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What all great stores have in common

When retailers create environments that merely reflect the category they’re in, they end up looking and feeling much the same, which, from a customer’s perspective, is nothing remarkable. Only by understanding what people value about places and spaces can retailers demonstrate they really get their customers and make the experience a rewarding and distinctive one. In place branding, we look at how a brand can be activated across multiple value drivers, including wellbeing, environment, techn