What all great stores have in common

Nike store in Singapore
When retailers create environments that merely reflect the category they’re in, they end up looking and feeling much the same, which, from a customer’s perspective, is nothing remarkable. Only by understanding what people value about places and spaces can retailers demonstrate they really get their customers and make the experience a rewarding and distinctive one. In place branding, we look at how a brand can be activated across multiple value drivers, including wellbeing, environment, techn

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$312 +GST per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now