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How retailers can stretch less and mean more to customers

Image of young man wearing a beanie and sunglasses
Photo by Nick de Partee on Unsplash Lean times call for tighter focus and smart curation strategies. What better time to apply the lessons of the paradox of choice, which tells us customers can be overwhelmed with options and want less not more. Augmented reality and machine learning make curation simple and fun, while your brand guides what you offer and what you don’t. The more single-minded your brand idea, the more sharply you can focus, the better you can curate and the tighter your inven