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Adam Freedman

From the author

Marketing

The art of the brand ambassador

How a celebrity could help take your business to the next level.
Marketing

The art of (online) conversation

Tips for turning your customers into brand advocates - through product reviews.
Marketing

TikTok: What you need to know

The world's most downloaded app isn't just for memes and teens.
Marketing

Why micro influencers are a macro opportunity

It's no longer necessary to big bucks to attract new customers to your brand.
Marketing

The risks and rewards of publicity stunts

Before organising a PR stunt, think about whether it's just what your brand needs.
News

Content marketing: How to sell without selling

It's all about adding meaning to customers' lives.
Marketing

Influencer marketing: What’s the real deal?

Before you hire an ambassador, you need to crunch the numbers.