About the author

Adam Freedman

Articles

The art of the brand ambassador

How a celebrity could help take your business to the next level.

The art of (online) conversation

Tips for turning your customers into brand advocates – through product reviews.

TikTok: What you need to know

The world’s most downloaded app isn’t just for memes and teens.

The risks and rewards of publicity stunts

Before organising a PR stunt, think about whether it’s just what your brand needs.

Content marketing: How to sell without selling

It’s all about adding meaning to customers’ lives.

Influencer marketing: What’s the real deal?

Before you hire an ambassador, you need to crunch the numbers.

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