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The art of (online) conversation

Have you ever felt so passionately about a product and shared the love with your friends that you thought you could be an ambassador for the brand? Or conversely, have you ever found yourself openly criticising a brand online and wondered why no one from the retailer had bothered to contact you? We’ve probably all been in at least one, if not both, of those camps before.      The fact is, there are hundreds – if not thousands – of conversations happening about a mu