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The risks and rewards of publicity stunts

PR stunts. The somewhat notorious activity that captures the imagination. Over the past few decades, there have been many memorable stunts – while there have been many fails, there have been many more huge hits that have catapulted brands into the forefront of the public arena. Recent successful stunts hitting the headlines have included Menulog’s ‘Pay By Smell’ promotion for those seeking out hot chips, a KFC owner’s mission to get a Michelin star for his restaurant, Booking.com appoi