From the author
How beauty brands are powering growth on Tiktok
The social media platform is quickly becoming a powerful tool for retailers to drive conversations and build relationshi...
Four out-of-the-box influencer marketing strategies
As businesses have evolved through Covid, so too did influencer marketing. Here is how three cult brands have developed ...
Analysis: How five luxury brands won digital fashion week
It’s been a year of retailers around the globe experimenting with virtual events, with some mixed results. Here are the ...
How CeraVe and Fenty have forged authentic influencer partnerships
Brands are evolving influencer partnerships and placing more trust in creators to excite consumers.
Beyond skin deep: How cult beauty brands dealt with Covid
During the pandemic, independent brands worked harder than ever to reach influencers and consumers while strapped for re...
How ‘wellness’ became the big buzzword of the pandemic
Influencer marketing is helping brands leverage the growing wellness movement.
Revealed: What influencer marketing success will look like in 2021
With New Year’s fast approaching, your marketing team has probably already started setting goals for the future.
How has Covid impacted influencer culture?
Brands and creators alike are adapting to a new reality, and must work together to empower each other.
Revealed: TikTok lessons from the world’s most viral beauty brands
Getting familiar with TikTok – and taking a few risks with it – can bring a new young audience to your brand.
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