Music, lighting and even scent have to be coordinated to make people feel welcome in-store.
Three misconceptions about stores, tech and social.
Retailers are increasingly turning to private-label products to lower costs for consumers, while simultaneously increasing margins for themselves. But that isn’t always what consumers really want.
Why supermarkets are moving away from price.
If you want happy customers, you need happy staff.
Companies like Amazon aren’t just ignoring disgruntled customers and their product-returning ways.
Are ‘buy now, pay later’ options at checkouts really the no-brainer that providers portend?
Why retailers can never switch off – even when not on the job.
Encountering unhappy customers is inevitable for any retailer, says Chase Petrey.
Shopper marketing is a growing buzzword for both brands and retailers. Inside Retail Magazine covers the basics for the confused newbie.