customers Archives - Inside Retail

Setting the mood: why some stores make you want to buy

Music, lighting and even scent have to be coordinated to make people feel welcome in-store.

Busted: myths about customers you need to forget

Three misconceptions about stores, tech and social.

Is it all about price?

Retailers are increasingly turning to private-label products to lower costs for consumers, while simultaneously increasing margins for themselves. But that isn’t always what consumers really want.

‘Down down’ and ‘cheap cheap’ are gone gone

Why supermarkets are moving away from price.

Why customers don’t come first

If you want happy customers, you need happy staff.

The economics of the money-back guarantee

Companies like Amazon aren’t just ignoring disgruntled customers and their product-returning ways.

Satisfying customers at any cost

Are ‘buy now, pay later’ options at checkouts really the no-brainer that providers portend?

You know you’re a retailer when…

Why retailers can never switch off – even when not on the job.

Embrace unhappy customers

Encountering unhappy customers is inevitable for any retailer, says Chase Petrey.

Simplifying shopper marketing

Shopper marketing is a growing buzzword for both brands and retailers. Inside Retail Magazine covers the basics for the confused newbie.