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Setting the mood: why some stores make you want to buy

Every store inhabits a particular mood, whether it means to or not. On the negative side of the spectrum, a harsh light, weird smell or broken point-of-sale machine can all play a huge part in turning a potential customer away. On the other hand, if your store is bathed in a relaxing light, engaging touch screens and enjoyable music, your customer is encouraged to stay longer. While this might sound obvious, in practice, it’s actually quite a challenge to get right. What a person sees, hears,