From the author
Choice Paradox: Why customers shouldn’t be spoilt for choice
Research shows that too much choice results in cognitive overload, with consumers often just walking away empty-handed. ...
So you’ve got big plans for 2021. Here’s why they’ll (probably) fail.
Business leaders should keep the Planning Fallacy in mind when it comes to thinking ahead for the year.
Opinion: Why brands need to let their halos shine
With the boost in e-commerce and with the return to physical retail, it’s time for brands to turn their halos on.
“You deserve it” and other Covid consumer behaviours you should know
After months of staying at home, here are a few things that shoppers will want from their retail experiences in the futu...
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