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Dan Monheit

Dan Monheit is co-founder and director of strategy at Hardhat, a creative agency built for today. Established in 2005, the agency builds enduring brands for ambitious clients including Bupa, Deakin University, Visit Victoria and Devondale Murray Goulburn.

From the author

Choice Paradox: Why customers shouldn’t be spoilt for choice

Research shows that too much choice results in cognitive overload, with consumers often just walking away empty-handed. ...

So you’ve got big plans for 2021. Here’s why they’ll (probably) fail.

Business leaders should keep the Planning Fallacy in mind when it comes to thinking ahead for the year.

Opinion: Why brands need to let their halos shine

With the boost in e-commerce and with the return to physical retail, it’s time for brands to turn their halos on.

“You deserve it” and other Covid consumer behaviours you should know

After months of staying at home, here are a few things that shoppers will want from their retail experiences in the futu...