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“You deserve it” and other Covid consumer behaviours you should know

There are constant bleak assessments about permanent consumer shifts to online retail and the accelerated death of traditional shopping. The problem is, these predictions look at shopping through the hyper-rational, side-by-side price comparison lens that we’re forced to look through today. Think of those in stage 4 lockdown in Melbourne – a pretty easy place to imagine where having 22 browser tabs open with different shipping options for printer cartridges is the pinnacle of retail right no