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Satisfying customers at any cost

 ‘Put the customer first’ is the mantra guiding much of retail today. This thinking manifests in many ways, but lately it seems to mean letting customers pay for their purchases over time using a new crop of fintech products: Afterpay, zipPay and, most recently, Openpay. Take Forever New. On 15 December, the Melbourne-based fashion and accessories chain will add zipPay to its arsenal of online payment options in direct response to customer demand.   “One of the most common customer req