All you really need to know about the components of a compelling retail Customer Value Proposition (CVP) is contained in the headline above. So, if you are short on time, or have a short attention span, you are excused. Go forth and strategise. But for those who choose to stick around, let me explain in a little more detail. The principle of the CVP is really pretty simple – “the sum total of benefits which a vendor promises a customer will receive in return for the customer’s associated p
Less + more = CVP

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