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Crumpler Archives

image of cartoon of people

Retail appointments of the week

Burberry announces new CEO; Crumpler co-founder returns to business; Frasers boosts sustainability team.

Crumpler co-founder returns as chief executive

After months without a full-time chief executive, Crumpler co-founder David Roper has return to the bag business in orde...

Crumpler in administration, up for sale after Covid stifles travel

PKF Melbourne’s Jason Stone and Glenn Franklin were appointed as administrators at a board meeting on 31 August, and are...

Retail appointments of the week

Former Crumpler and Tigerlily CEO Adam Wilkinson joins PAS; Esther & Co GM exits brand; Levene founder David Levene pass...

Crumpler CEO reveals accelerated Asian expansion strategy

Sales in the region now make up 45 per cent of the business, says CEO Adam Wilkinson.

Crumpler plays the long game

We catch up with the Melbourne bag brand on the occasion of its 25th anniversary.

Price, prints, swim: New Tigerlily CEO gives customers what they want

We chat with new CEO Adam Wilkinson about Tigerlily’s transition and its plans for the future.
Marketing image supplied by Tigerlily showing a woman on a beach.

Tigerlily finds second life with Crumpler

The two brands will share a CEO, IT systems, warehouse and head office but be run as separate businesses.

Crumpler’s Australian Open collection to feature Melbourne’s renowned laneways

Melbourne-based bag brand's courtside pop-up space will be open to guests from January 20 to February 2.

Crumpler tests the market with pop-up stores

Inside Crumpler's clever bricks-and-mortar expansion strategy.

Crumpler continues Southeast Asian expansion

Australian bag brand expands Southeast Asian footprint.

Retail: Live and unplugged

Retailers are increasingly partnering with cultural events and festivals to connect with customers in personal, non-tran...

Crumpler adds personalised touch to accessories

Aussie brand lets customers add letters, symbols to bags.

Crumpler expands into Mainland China, Taiwan

Australian bag brand adds distributors in Taiwan and Mainland China.

From the source: Adam Wilkinson, Crumpler

Crumpler CEO talks about the evolution and challenges of running a business with a long history.

Crumpler gears up for expansion on explosive growth

Bag brand's new CEO is looking to buck the retail blues.

Crumpler flags push across Australia, Asia

Crumpler MD outlines bullish five-year expansion plan.

Official Olympic luggage supplier named

Local bag brand, Crumpler, to design custom luggage for the 2016 Australian Olympic Team.

Crumpler expands in Asia

Australian bag brand boosts international store count.