After months without a full-time chief executive, Crumpler co-founder David Roper has returned to the bag business in order to bring it back to its roots.
In an announcement made on the business’ Facebook, Roper said he is grateful for all the business’ staff and supporters, and is bringing his daughter, Virginia Martin, into the business as creative director.
“I’m so happy to be back in the saddle at this fantastic bag company… We are bringing back our Crumpler roots; the fun, the colour and the laughs,” said Roper.
Martin said she is excited to help her dad bring the brand back to where it began.
“Watching [Crumpler] grow inspired me and gave me the insight to go out and create my own label búl,” Martin said.
“After what feels like a lifetime since the humble beginnings in that first [Crumpler] store, I am so excited to be back to help Dave return Crumpler to its former glory.”
The business appointed voluntary administrators in September after the company determined its current cash flow couldn’t keep it afloat.
Crumpler’s former CEO Adam Wilkinson left the business, as well as his role as CEO at Tigerlily, in August to take up the new position of head of new business at PAS Group.
Tigerlily replaced Wilkinson’s absence with the hiring of former Esther & Co general manager Travis Wright.