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Tigerlily finds second life with Crumpler

Marketing image supplied by Tigerlily showing a woman on a beach.
(Source: Supplied by Tigerlily)
(Source: Supplied by Tigerlily) Embattled swimwear brand Tigerlily is making a comeback and joining forces with iconic Aussie bag brand, Crumpler, just a few months after entering voluntary administration. Both brands will now be led by Crumpler CEO Adam Wilkinson and share IT systems, warehousing and head office space in Melbourne. “Crumpler and Tigerlily remain separate businesses with independent identity and aesthetic as well as individual design marketing and customer support teams,” Wi