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Retail: Live and unplugged

When Australian fashion brand Country Road decided to partner with the Australian Open in 2018, it didn’t expect the overwhelming consumer response. The retailer sold out of many of the items designed specifically for the event within the first ten days and had to bring in more items to keep up with demand. This year, Country Road has once again partnered with the Australian Open as the official lifestyle fashion partner of the event. It spent 10 months planning a “proper pop-up shop” wher