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Crumpler plays the long game

Wilkinson describes Crumpler’s design process as “quite a detailed, hands-on, almost artisan approach”
Wilkinson describes Crumpler’s design process as “a detailed, hands-on, almost artisan approach.” Image: Supplied When three Melbourne blokes decided on a handshake to start selling bags to bike couriers in the ’90s, little did they know that 25 years later, their business would grow into a global company. Here, CEO Adam Wilkinson shares the story behind the evolution of Crumpler – and how it’s reviving iconic swimwear brand Tigerlily. This year is Crumpler’s 25th anniversary! Are