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Crumpler CEO reveals accelerated Asian expansion strategy

A few years ago, Melbourne-headquartered bag business Crumpler only had a handful of stores in Asia but now, the region makes up for 45 per cent of sales and it’s only going to increase in the future, says CEO Adam Wilkinson. In Hong Kong, the brand is currently growing its presence in physical stores and in the next eight weeks, it will be released within two fashion brands, with plans to roll-out into more multi-brand stores. Crumpler standalone stores are also on the cards.   “B