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Price, prints, swim: New Tigerlily CEO gives customers what they want

Tigerlily
In March, iconic swimwear label Tigerlily went into voluntary administration after celebrating its 20th anniversary and undergoing a major brand transformation. But just a few months later, the much-loved retailer is coming back to life and joining forces with Crumpler, as it returns to its original design roots and charts a path towards further international expansion. Crumpler CEO Adam Wilkinson is now also leading the Tigerlily team. Here, we chat about Tigerlily’s transition and its plans