Free Subscription

  • Access 15 free news articles each month


Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

Price, prints, swim: New Tigerlily CEO gives customers what they want

In March, iconic swimwear label Tigerlily went into voluntary administration after celebrating its 20th anniversary and undergoing a major brand transformation. But just a few months later, the much-loved retailer is coming back to life and joining forces with Crumpler, as it returns to its original design roots and charts a path towards further international expansion. Crumpler CEO Adam Wilkinson is now also leading the Tigerlily team. Here, we chat about Tigerlily’s transition and its plans