Australia’s newest skincare brand, ST.SAJ made its debut in September 2024, set up by entrepreneur, TV personality, author, and now skincare innovator Emmylou MacCarthy.

“I founded ST.SAJ because I really wanted salon-quality skincare that was super hydrating and super efficacious, but then also had this inspiration for fashion, so when you looked at it, you felt inspired and elevated when you picked up the bottle, but you also know it’s working on your skin,” said MacCarthy.

“ST.SAJ is for anyone looking for a clear skincare line, and what we mean by that is being transparent about the ingredients we use so that you walk away being completely educated about what you are putting on your skin.” 

Following ST.SAJ’s official launch, its social media channels were swiftly flooded with enthusiastic customers sharing their unboxing experiences. The standout element in these videos? The vibrant, striking, and sophisticated digitally printed corrugated cardboard packaging housing the coveted, sold-out Supreme Skin Kit, and the beautifully designed lithographic folding cartons featuring vibrant colours and spot gloss varnish that house the ST.SAJ range of products. 

ST.SAJ was crafted to revolutionise the Australian skincare landscape through its exclusive salon-quality formulations. The brand’s distinctive appeal is significantly enhanced by its sophisticated product packaging.

When MacCarthy sought a partner capable of elevating her brand and transforming her packaging concepts into reality, Abbe emerged as the natural choice.

“Similar to ST.SAJ, Abbe represents Australian manufacturing excellence, emphasising quality and value,” MacCarthy noted. “When consulting other Melbourne-based entrepreneurs about their preferred packaging collaborator, the answer was always Abbe.”

With three decades of expertise in corrugated cardboard manufacturing, Abbe has established itself as an industry pioneer, renowned for its superior quality products, customer-focused service, and speed to market, making it the ideal packaging partner for organisations of all sizes.

“We wanted to work with a company that was a match for the philosophy of our brand. We are both invested in using the latest technology, high-quality materials and world-class equipment,” said MacCarthy.

She also loved that Abbe, and its e-commerce business, Abbe Express, are both big supporters of small business. “We love that they can support ST.SAJ through our initial startup phase and continue to grow with us as our retail partnerships expand.”

Not only does Abbe manufacture beautiful, digitally printed cardboard boxes and lithographic folding cartons like showcasing ST.SAJ products, Abbe manufactures an extensive range of sustainable, corrugated packaging solutions, standard shipping cartons, mailer boxes, retail-ready and point-of-sale displays, warehouse pick bins and totes, and timber pallets and packaging solutions. 

With a team of packaging specialists, engineers, structural designers and graphic artists, Abbe can bring your vision to life. Whether you have no idea where to begin, have a loose idea of what you are after, or know exactly what you want, using their extensive experience and knowledge, the team at Abbe will help you create the perfect packaging solution for your business. 

As a corrugated cardboard manufacturer, Abbe demonstrates exceptional customer satisfaction commitment. It provides expert guidance throughout your packaging journey and truly makes packaging easy for you. Whether you’re a startup or an established enterprise, Abbe stands as the premier choice for your packaging partnership requirements.

• If you would like to work with Abbe to bring your brand to life, get in touch here, and one of our packaging specialists will reach out to help guide you through your packaging journey.