Strategy articles - Inside Retail Australia

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The art of cultivating, and keeping, devoted brand fans

Phoebe Netto

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Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?

Heather McIlvaine

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Bond-eye CEO: “Copy-cats are unable to do this which sets us apart”

Tamera Francis

Strategy IR Pro

Designer Ena Pelly on why collaboration is the fashion industry’s “secret sauce”

Australian label Ena Pelly has teamed up again with industry tastemaker Elle Fergurson to create another sellout collection.

Stephanie Caite Chadwick

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