Seafolly Archives - Inside Retail


Seafolly seeks sale after entering administration

Seafolly’s 44 stores across Australia will continue to trade.

Brick-bait: three tricks up retailers’ sleeves to lure you back to physical shops

Even the simple act of just being welcomed at the entrance of a store can influence store loyalty, research shows.

Seafolly continues international expansion with Farfetch

Australian swimwear retailer is now available across 190 countries.

Bricks-and-mortar fights back

Some imaginative retailers find new ways to get customers into their shops.

Seafolly’s ‘magic mirrors’ do more than delight customers

The retailer can now do stocktakes in just five minutes.

Seafolly launches interactive fitting room mirror

Shoppers are able to message staff from inside the change room.

Seafolly bringing Aussie beach style to China

Australian swimwear brand expands into China with its launch on e-commerce platform Tmall Global next month.

Seafolly eyes off China in global expansion

Australian swimwear brand bullish on international markets.

Seafolly to open first European store

Aussie brand charts global plans.

Seafolly dives into multi-branded game

Iconic brand’s new CEO signals intent to “create the ultimate multi-brand destination, a Sephora of beach lifestyle.”