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Seafolly Archives

Jets relaunches to market today, available online and in department stores

Brand returns five months after being purchased by Seafolly.

Seafolly launches new Summer collection using recycled nylon

A number of the new collection's pieces use nylon sourced from Reprieve, which transforms recycled plastic bottles into ...

The week in retail appointments

Seafolly installs new CEO; Accent Group's head of digital goes to Afterpay.
Brendan Santamaria

Seafolly names new CEO after bouncing back from voluntary administration

The former CEO of Designworks will lead the iconic swimwear brand that has just emerged from administration.

Still in administration, Seafolly buys rival Jets in expansion play

Jets will be run primarily as an e-commerce and wholesale business under Seafolly.

ASIC probes Seafolly’s quick administration

Former owner L Catterton's DOCA approved despite ASIC queries.

Seafolly set to be saved, but process raises questions

20 stores to reopen, and over a hundred staff to remain employed in proposed DOCA.

Seafolly seeks sale after entering administration

Seafolly's 44 stores across Australia will continue to trade.

Brick-bait: three tricks up retailers’ sleeves to lure you back to physical shops

Even the simple act of just being welcomed at the entrance of a store can influence store loyalty, research shows.

Seafolly continues international expansion with Farfetch

Australian swimwear retailer is now available across 190 countries.

Bricks-and-mortar fights back

Some imaginative retailers find new ways to get customers into their shops.

Seafolly’s ‘magic mirrors’ do more than delight customers

The retailer can now do stocktakes in just five minutes.

Seafolly launches interactive fitting room mirror

Shoppers are able to message staff from inside the change room.

Seafolly bringing Aussie beach style to China

Australian swimwear brand expands into China with its launch on e-commerce platform Tmall Global next month.

Seafolly eyes off China in global expansion

Australian swimwear brand bullish on international markets.

Seafolly to open first European store

Aussie brand charts global plans.

Seafolly dives into multi-branded game

Iconic brand's new CEO signals intent to "create the ultimate multi-brand destination, a Sephora of beach lifestyle.”

Ex-DKNY exec appointed Seafolly’s CEO

Household name charts lofty international ambitions with appointment.

Sydney gets new factory outlet centre

Fashion Spree launches in southwest Sydney.

Seafolly opens first SA concept store

Swimwear brand plots South Australian expansion.