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Jets relaunches to market today, available online and in department stores
Brand returns five months after being purchased by Seafolly.
Seafolly launches new Summer collection using recycled nylon
A number of the new collection's pieces use nylon sourced from Reprieve, which transforms recycled plastic bottles into ...
The week in retail appointments
Seafolly installs new CEO; Accent Group's head of digital goes to Afterpay.
Seafolly names new CEO after bouncing back from voluntary administration
The former CEO of Designworks will lead the iconic swimwear brand that has just emerged from administration.
Still in administration, Seafolly buys rival Jets in expansion play
Jets will be run primarily as an e-commerce and wholesale business under Seafolly.
ASIC probes Seafolly’s quick administration
Former owner L Catterton's DOCA approved despite ASIC queries.
Seafolly set to be saved, but process raises questions
20 stores to reopen, and over a hundred staff to remain employed in proposed DOCA.
Seafolly seeks sale after entering administration
Seafolly's 44 stores across Australia will continue to trade.
Brick-bait: three tricks up retailers’ sleeves to lure you back to physical shops
Even the simple act of just being welcomed at the entrance of a store can influence store loyalty, research shows.
Seafolly continues international expansion with Farfetch
Australian swimwear retailer is now available across 190 countries.
Bricks-and-mortar fights back
Some imaginative retailers find new ways to get customers into their shops.
Seafolly’s ‘magic mirrors’ do more than delight customers
The retailer can now do stocktakes in just five minutes.
Seafolly launches interactive fitting room mirror
Shoppers are able to message staff from inside the change room.
Seafolly bringing Aussie beach style to China
Australian swimwear brand expands into China with its launch on e-commerce platform Tmall Global next month.
Seafolly eyes off China in global expansion
Australian swimwear brand bullish on international markets.
Seafolly dives into multi-branded game
Iconic brand's new CEO signals intent to "create the ultimate multi-brand destination, a Sephora of beach lifestyle.”
Ex-DKNY exec appointed Seafolly’s CEO
Household name charts lofty international ambitions with appointment.
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