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loyalty

loyalty Archives

Marketing

Is it time to ditch the NPS?

The NPS was launched in an era before Facebook, Instagram, LinkedIn and Snapchat. Is it still relevant?

Loyalty startup PokitPal expands

Shopping apps turn customer data into profits.

Petbarn parent appoints new chief

Pet retailer gets ex-Qantas exec, reports revenue rise.

How will your customers react to the launch of Amazon in Australia?

Retail Doctor Group uncovers some interesting insights on the e-commerce giant's local launch.
Fashion & accessories

Cotton On Group launches first loyalty program

Fashion giant debuts program ahead of global roll-out.

Here’s what happens when you ‘like’ a brand on Facebook

Does having more likes necessarily mean a promotion has been successful on Facebook?
News

Sustainability as a business investment

"It's incredibly important to show you are walking the talk and not just greenwashing."

Customer service according to who?

Debunking key delusions surrounding customer service in retail.

Woolworths reinstates Qantas points

Supermarket announces new frequent flyers partnership.

Marks & Spencer launches new loyalty scheme

British retailer introduces 'Sparks', a personalised customer loyalty program.

Scentre Group and CBA partner on offers

Scentre Group pilots location-based offers program.

Brand loyalty linked to online interaction

Shoppers four times more likely to be loyal if they have positive online experience.

Last chance for loyalty seminar

Limited tickets available for next week's Inside Retail Academy one day Loyalty and Engagement workshop.

Loyalty programs fail to engage

Loyalty programs have not evolved with the digital age and are failing to engage consumer, says new report.

Loyal customers – the holy grail?

Ian Tho discusses the concept of loyalty and what retailers are trying to achieve through loyalty programs.

ADVERTORIAL: Customer loyalty and post-purchase marketing webinar

Last chance to register for Creating Customer Loyalty with Effective Post-Purchase Marketing webinar.

Loyalty and engagement for retailers

One day workshop designed to increase the success of retailer loyalty programs and keep customers engaged.

ADVERTORIAL: Creating customer loyalty with post purchase marketing

Webinar to examine how to create a post purchase messaging program.

The true meaning of loyalty

Karen Spear asks, what is loyalty and how should it be measured?

Beat the Q acquires loyalty app

Mobile start up acquires mobile loyalty card platform.