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loyalty Archives

How retailers can boost loyalty in the zero-party era

At Cheetah Digital, our goal is to always get brands to focus on building out a zero-party data strategy.

Opinion: Is personalisation the new loyalty program?

Can you forget about a loyalty program and just focus on marketing and offers individually tailored for each one of your...

Why personalisation is the new loyalty program

Customers and businesses benefit when engagement goes way beyond awarding and cashing in points. Keenly tailored individ...

Four KPIs to capture the success of your retail loyalty program

Knowing which loyalty KPIs to focus on is critical, as these data points will influence your future strategies.

Australia’s disloyal shoppers: most will change brands to save money

More than half of respondents said consistently low prices are the top reason for staying loyal to a retailer.

How wellness can help retailers build trust and stickiness

Wellness isn’t solely the domain of health and beauty retailers. Retail brands in any category can benefit from prioriti...

Beauty junkies unite: The thinking behind Adore Beauty’s new loyalty program

Increasing customer loyalty is a no-brainer. But launching a loyalty program is harder than it looks.

Is it time to ditch the NPS?

The NPS was launched in an era before Facebook, Instagram, LinkedIn and Snapchat. Is it still relevant?

Loyalty startup PokitPal expands

Shopping apps turn customer data into profits.

Petbarn parent appoints new chief

Pet retailer gets ex-Qantas exec, reports revenue rise.

How will your customers react to the launch of Amazon in Australia?

Retail Doctor Group uncovers some interesting insights on the e-commerce giant's local launch.

Cotton On Group launches first loyalty program

Fashion giant debuts program ahead of global roll-out.

Here’s what happens when you ‘like’ a brand on Facebook

Does having more likes necessarily mean a promotion has been successful on Facebook?

Sustainability as a business investment

"It's incredibly important to show you are walking the talk and not just greenwashing."

Customer service according to who?

Debunking key delusions surrounding customer service in retail.

Woolworths reinstates Qantas points

Supermarket announces new frequent flyers partnership.

Marks & Spencer launches new loyalty scheme

British retailer introduces 'Sparks', a personalised customer loyalty program.

Scentre Group and CBA partner on offers

Scentre Group pilots location-based offers program.

Brand loyalty linked to online interaction

Shoppers four times more likely to be loyal if they have positive online experience.

Last chance for loyalty seminar

Limited tickets available for next week's Inside Retail Academy one day Loyalty and Engagement workshop.