From the author
Stereotypes are boring. Why brands without diversity are being left behind
Brands that ignore the growing call to reflect humanity’s wide array of backgrounds and traits are unlikely to realise t...
Opinion: How Aussie brands have shown disruptors how to adapt in a pandemic
Australian consumers say established brands such as Coles, Woolies, Bunnings and Officeworks have proven more responsive...
More than a sausage sizzle: What makes Bunnings so resilient?
It’s not just the sausage sizzle that makes Bunnings an Aussie favourite. New research shows the brand’s resilience is a...
The things money can’t buy: Welcome to the post-Covid luxury consumer
Attitudes to luxury purchases are about to change but perhaps not in the ways you may think.
Woolies and Coles: Lessons from the world’s strongest supermarket brands
It’s no secret that the two supermarket giants were the big retail winners of last year.
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