More than a sausage sizzle: What makes Bunnings so resilient?

Bunnings is investing in new tech to benefit staff and customers. Image supplied
Bunnings is investing in new tech to benefit staff and customers. Image supplied
It’s not just the sausage sizzle that makes Bunnings an Aussie favourite. New research shows the brand’s resilience is a key attribute in its ongoing appeal.  It’s the brand that tops trust ranking charts and has consumers singing its praises. The sausage sizzle is legendary, and it’s a ‘must have’ store for suburban Australians.  So what can we learn from its relationship with its customers?  This year branding agency Principals conducted a study to uncover Australia

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