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More than a sausage sizzle: What makes Bunnings so resilient?

It’s not just the sausage sizzle that makes Bunnings an Aussie favourite. New research shows the brand’s resilience is a key attribute in its ongoing appeal.  It’s the brand that tops trust ranking charts and has consumers singing its praises. The sausage sizzle is legendary, and it’s a ‘must have’ store for suburban Australians.  So what can we learn from its relationship with its customers?  This year branding agency Principals conducted a study to uncover Australia

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