The Hermes of yoga? Premium sportswear brands enjoy rapid growth in China

Source: Reuters
Premium sportswear brands are enjoying robust growth in China as they take to directly courting their main customers, posing yet another setback to megabrands Nike and Adidas as they grapple with local competitors in the $55 billion sportswear market. Sportswear is a rare bright spot in China’s sluggish consumer market, as health and wellness have become a priority for aspirational, middle class consumers post-pandemic, with many people getting into activities such as yoga, hiking and runn

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