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Beauty junkies unite: The thinking behind Adore Beauty’s new loyalty program

Last week, thriving online beauty retailer, Adore Beauty, announced the upcoming launch of its first ever loyalty program, Adore Society, aimed at rewarding customers based on their individual interests and purchase history.  Eschewing a one-size-fits-all approach, Adore Society will offer a range of benefits, from cashback and free delivery, to early access to product launches and unique content.  The thinking is that customers who spend four figures with Adore Beauty in a 12-month period