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digital

digital Archives

Omnichannel: closer than you think

Sponsored: It would be wildly premature to call this the end of the brick-and-mortar store.

Fintech firm secures first Shopify wallet deal

Canadian e-commerce giant looks to digital wallet opportunity at Aussie checkouts.

What does convenient mean to the 21st century shopper?

Until the ‘beam me up Scotty’ machine arrives, retailers need to think about what being convenient for customers actuall...

The CMO’s guide to digital benchmarking

A breakdown of the different facets to consider from an online marketing perspective.

It’s not what you do, it’s the way you do it

Retailers that focus on how they connect over what they sell might just discover the best defensive strategy ahead of Am...

Birthday emails won’t sway customers

Research shows ‘Baby Boomers’ care most about product quality, customer service and complaint handling.

Digital retailing behind the sizzle

Does using the latest and greatest instore tech actually drive a retailer's bottom line?

Mr Porter launches shoppable app

Menswear retailer launches app allowing customers to select and buy from content in retailer's shoppable digital magazin...
Omnichannel

Pepkor confirms Debenhams launch for Australia

"We're taking all the things they do particularly well in the UK, and then trying to do them even better here."

Debenhams confirms first Aussie location

British retailer's first Aussie venture to "be a designer department store for the digital age."

The Good Guys launches new brand campaign

Appliance retailer changes tune to keep pace with millennial consumers.

Vicinity appoints new exec

New face added to property group's leadership team.

Retailers ‘underestimating digital influence’

'Digital an integral part of every element of instore shopping.'

Building an omni-channel ‘fit’ retailer

Brian Walker delves into the rewired organisation.
Local Retail

Shopper marketing: What’s happening in digital?

Popai and GfK review the use of digital tools in shopper marketing.

Digital windows promote Polo

Ralph Lauren takes over the 15 windows at Harrods for Polo women's launch.
International

Gap CEO steps down

Gap's head of digital strategy to take the helm following resignation of CEO.

Let’s get digital

Online and mobile the new stakes of marketing and how brands interact with consumers.

Are you being left behind?

If you are not on the mobile merry go round, take steps now, cautions Stuart Bennie.

Fair Work gets digital refresh

Fair Work Ombudsman launches tailored, interactive website for business owners and staff.