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Shopper marketing: What’s happening in digital?

In our last article reviewing shopper marketing activations we mentioned that the top five most frequently used techniques and touchpoints are still the traditional ones, point of sale, off location displays, catalogues, sampling and demonstrations, and websites. In this article, we’re going to look further at what our Shopper Marketing Industry Survey participants told us is and isn’t happening in the digital space as it relates to shopper marketing practice. Since the last Shopper Marketin