Forget digital and brick and mortar: Think customer experience

By Jason Dooris, chief executive Atomic 212 °. Jeff Bezos caused something of a stir towards the end of July, when he briefly overtook Bill Gates as the richest man on the planet. The ‘paper gain’ came about as shares in the company Bezos founded, Amazon, surged by one per cent, seeing the Seattle native’s estimated wealth go up to $90.6 billion, pushing him ahead of Gates’ $90 billion. It was a relatively fleeting moment, with Amazon shares dropping later the same day for Gates to recl

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