Building an omni-channel ‘fit’ retailer

“The omni-channel experience (is) where a retailer can use many ways to reach customers… What (companies) need to focus on is connecting together the in-store experience with their own online offering and the follow-up customer service.” – The Huffington Post The core of retailing has never really changed, it is simply about having the right product at the right place, price, and location in a way that customers want. What has evolved and changed considerably is the manner in whi

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