Branding Archives - Inside Retail

Social media and branding: behind Kylie Cosmetics’ success, new marketing rules and risks

Are the days of long-established, omnipotent brands over?

Hermès: behind the scenes of the French luxury gem

What are the cornerstones of Hermès success?

Creating a positive perception of your brand

Aaron Blackman’s top 10 tips to create a strong reputation for your brand.

Have you read the signs?

Dennis Price provides a lesson on brand management.

Reality TV boosts business

Brand tie ins with television shows have helped Carpet Court beyond reaching new customers.

Web series for Subway

Subway in targeting teenagers in the US with a sponsored comedy web series.

New look for payments channel

PayPal reveals new brand identity in tandem with first ever advertising campaign.

Darling, I’ve fallen in love with another brand

There are some striking connections between love and retail branding, explains Brian Walker.

What’s in a name?

What happens when a business namesake leaves the brand? Inside Retail Magazine explores the implications.

Changing brandscape & robot retail

Jon Bird takes a look at our favourite brands in 2013 compared to 20 years ago.