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Branding Archives

A man at the beach made of Lego

VIDEO: How Lego is killing it after almost 90 years

Smart collaborations and innovative stores keep this brand alive.

The art of the brand ambassador

How a celebrity could help take your business to the next level.

Hermès: behind the scenes of the French luxury gem

What are the cornerstones of Hermès success?

Creating a positive perception of your brand

Aaron Blackman's top 10 tips to create a strong reputation for your brand.

Have you read the signs?

Dennis Price provides a lesson on brand management.

Reality TV boosts business

Brand tie ins with television shows have helped Carpet Court beyond reaching new customers.

Web series for Subway

Subway in targeting teenagers in the US with a sponsored comedy web series.

New look for payments channel

PayPal reveals new brand identity in tandem with first ever advertising campaign.

Darling, I’ve fallen in love with another brand

There are some striking connections between love and retail branding, explains Brian Walker.
Inside Retail

What’s in a name?

What happens when a business namesake leaves the brand? Inside Retail Magazine explores the implications.

Changing brandscape & robot retail

Jon Bird takes a look at our favourite brands in 2013 compared to 20 years ago.

Fly away with Disney

Disney brands everything from Coles fruit to a Qantas plane for new film's activation.
Local Retail

A burning impression

A great brand makes a burning impression in the mind of a customer, but leaves more than just a neutral mark, says Jon B...

Dick Smith: Woolies shareholders dudded

It's not often you read about Woolworths shareholders being hard done by, but in this week's Inside Retail Digital weekl...