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Branding

Branding Archives

Why killer brand culture is so much more than table tennis

Your vibe matters just as much internally as externally, and most brands could do a better job of aligning all actions t...

How legacy brands can stay relevant without losing their soul

It can be a challenge for the old guard to keep up with increasing consumer expectations without losing the essence of w...

Every business has a story. Here’s why you should tell it

Consider how you could demonstrate the values of the company by sharing how and why the business came to be.

The art of brand storytelling

Whether you need help uncovering your brand stories, or feel the ones you’re already telling lack substance, there are s...

Opinion: Why brands need to let their halos shine

With the boost in e-commerce and with the return to physical retail, it’s time for brands to turn their halos on.
a headshot of a blonde woman with a great blue shirt on

Q&A: How I use content to create a community at The Outnet

A fun chat with head of content Claudia Mahoney on creating a community of customers and what we’ll be wearing post-Covi...
social media on laptop

Cancel culture: you can run, but you can’t hide

Perhaps the only word more frightening than Covid-19, is the word “cancelled”, but there are ways to claw your brand bac...
A man at the beach made of Lego

VIDEO: How Lego is killing it after almost 90 years

Smart collaborations and innovative stores keep this brand alive.

The art of the brand ambassador

How a celebrity could help take your business to the next level.

Hermès: behind the scenes of the French luxury gem

What are the cornerstones of Hermès success?

Creating a positive perception of your brand

Aaron Blackman's top 10 tips to create a strong reputation for your brand.

Have you read the signs?

Dennis Price provides a lesson on brand management.

Reality TV boosts business

Brand tie ins with television shows have helped Carpet Court beyond reaching new customers.

Web series for Subway

Subway in targeting teenagers in the US with a sponsored comedy web series.

New look for payments channel

PayPal reveals new brand identity in tandem with first ever advertising campaign.

Darling, I’ve fallen in love with another brand

There are some striking connections between love and retail branding, explains Brian Walker.

What’s in a name?

What happens when a business namesake leaves the brand? Inside Retail Magazine explores the implications.

Changing brandscape & robot retail

Jon Bird takes a look at our favourite brands in 2013 compared to 20 years ago.

Fly away with Disney

Disney brands everything from Coles fruit to a Qantas plane for new film's activation.