Branding
FollowBranding Archives
VIDEO: How Lego is killing it after almost 90 years
Smart collaborations and innovative stores keep this brand alive.
The art of the brand ambassador
How a celebrity could help take your business to the next level.
Social media and branding: behind Kylie Cosmetics’ success, new marketing rules and risks
Are the days of long-established, omnipotent brands over?
Hermès: behind the scenes of the French luxury gem
What are the cornerstones of Hermès success?
Creating a positive perception of your brand
Aaron Blackman's top 10 tips to create a strong reputation for your brand.
Reality TV boosts business
Brand tie ins with television shows have helped Carpet Court beyond reaching new customers.
Web series for Subway
Subway in targeting teenagers in the US with a sponsored comedy web series.
New look for payments channel
PayPal reveals new brand identity in tandem with first ever advertising campaign.
Darling, I’ve fallen in love with another brand
There are some striking connections between love and retail branding, explains Brian Walker.
What’s in a name?
What happens when a business namesake leaves the brand? Inside Retail Magazine explores the implications.
Changing brandscape & robot retail
Jon Bird takes a look at our favourite brands in 2013 compared to 20 years ago.
Fly away with Disney
Disney brands everything from Coles fruit to a Qantas plane for new film's activation.
A burning impression
A great brand makes a burning impression in the mind of a customer, but leaves more than just a neutral mark, says Jon B...
Dick Smith: Woolies shareholders dudded
It's not often you read about Woolworths shareholders being hard done by, but in this week's Inside Retail Digital weekl...
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