Branding

EOFY SALE IS ON NOW!
DON'T LET YOUR RETAIL EDGE EXPIRE WITH THE FINANCIAL YEAR.
IR Pro - $199+GST, Best before 30.06.2025
DON'T LET YOUR RETAIL EDGE EXPIRE WITH THE FINANCIAL YEAR. Subscribe

More from Latest News

Bottles of toning water from Japanese homewares brand Muji against a blue background
Marketing IR Pro

Why premiumisation doesn’t belong just to premium brands

Lauren Kelly
an image of cans of coca cola in a vending machine
Marketing IR Pro

All buzz, no brand: The mistake that Coca-Cola and Nike never make

Jim Ritchie
A campaign image showing a red-haired boy holding multiple stuffed toys
Marketing IR Pro

What makes shoppers truly loyal? It’s not price – it’s brand love

Grant Davidson
Kathmandu campaign image showing two hikers photographed from a low angle
Marketing IR Pro

How brands can connect with Gen Z – without sounding cringe

Hayley Read
Strategy IR Pro

How cultural codes can help brands move past low prices with confidence

Lucinda Hunt
Marketing IR Pro

Why health, fitness and beauty brands are getting real (and funny)

Laura Mulcahy
Workforce IR Pro

Retail has a trust problem. Here’s how CEOs could help

Paris Young
Leadership IR Pro

Why killer brand culture is so much more than table tennis

Paris Young
Marketing IR Pro

How legacy brands can stay relevant without losing their soul

Gemma Rees and Keenan Motto
Marketing IR Pro

Every business has a story. Here’s why you should tell it

Gabrielle Dolan
Marketing IR Pro

The art of brand storytelling

Matt Avery
Marketing IR Pro

Opinion: Why brands need to let their halos shine

Dan Monheit
a headshot of a blonde woman with a great blue shirt on
Leadership IR Pro

Q&A: How I use content to create a community at The Outnet

Heather McIlvaine
social media on laptop
Marketing IR Pro

Cancel culture: you can run, but you can’t hide

Ruth Hogan
A man at the beach made of Lego
Marketing IR Pro

VIDEO: How Lego is killing it after almost 90 years

Jo-Anne Hui-Miller
Marketing IR Pro

The art of the brand ambassador

Adam Freedman
Marketing

Social media and branding: behind Kylie Cosmetics’ success, new marketing rules and risks

The Conversation
Luxury

Hermès: behind the scenes of the French luxury gem

The Conversation
News IR Pro

Creating a positive perception of your brand

Aaron Blackman
Are you sure you want to leave?
Yes, leave this page Stay