Branding

EOFY Offer Upgrade to IR Pro to unlock unlimited retail news and views Just $199 for a full year - save $113! Subscribe

More from Latest News

How cultural codes can help brands move past low prices with confidence

Why health, fitness and beauty brands are getting real (and funny)

Retail has a trust problem. Here’s how CEOs could help

Why killer brand culture is so much more than table tennis

How legacy brands can stay relevant without losing their soul

Every business has a story. Here’s why you should tell it

The art of brand storytelling

Opinion: Why brands need to let their halos shine

a headshot of a blonde woman with a great blue shirt on

Q&A: How I use content to create a community at The Outnet

social media on laptop

Cancel culture: you can run, but you can’t hide

A man at the beach made of Lego

VIDEO: How Lego is killing it after almost 90 years

The art of the brand ambassador

Social media and branding: behind Kylie Cosmetics’ success, new marketing rules and risks

Hermès: behind the scenes of the French luxury gem

Creating a positive perception of your brand

Have you read the signs?

Reality TV boosts business

Web series for Subway

New look for payments channel