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Every business has a story. Here’s why you should tell it

Have you ever considered sharing the story of how your store was founded? Most businesses tend to have a pretty interesting story behind why they were created, but many fail to see how sharing their origin or founder’s story can attract and retain loyal customers. For example, on a family trip to Berlin a few years ago we heard the story about the iconic Currywurst sausage which is a famous fast-food dish in Germany. The story goes that in 1949, care packages were distributed by British so