Creating a positive perception of your brand

We all want trustworthy, reliable, quality products from brands who care about us as customers. Many companies would kill to have that reputation. It’s important to create this perception of your brand in the minds of your customers as soon as you are able. It’s all about being constantly mindful of the possible interpretation of every word you use when talking with your customers and the public at every touch point. What you say and the medium you use to say it elicits a response in the rec

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