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The art of brand storytelling

By communicating compelling narratives, you can set yourself apart. Image: Bigstock.
Storytelling is a universal part of human nature. Throughout the ages, it’s power has been harnessed to inspire communities to listen, learn and connect. We all enjoy a good story – and those we really love, we engage with more than once and retell to others. Methods have evolved over time – we’ve thankfully moved on from the cave paintings of old – and as language and technology have developed, so too has the art of storytelling, becoming richer, more detailed and ultimate