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bonds Archives

Behind the launch of Bonds Home: ‘People want to express themselves’

Famous for its underwear and loungewear, Bonds recently launched its first ever range of homewares. Here, the brand’s he...

How transphobia on social media inspired Bonds’ UnGenderwear Project

The iconic Australian underwear brand recently announced plans to audit all gendered terms across its products, packagin...

Bonds unveils The UnGenderwear Project, aims to create a safe space

Bonds' new initiative aims to create a safe and inclusive space where the gender-diverse community can feel validated an...

Bonds debuts home range

An augmented reality experience will bring the ‘magic’ of the bedtime routine to keep kids entertained.
Image of homemade cloth masks

Shopper compliance, cloth mask standards emerge as concerns

Demand for face masks has spiked in Victoria, but two key issues are emerging.

Bonds, Lego, JB Hi-Fi open new stores at Sydney Airport

The airport says "strong, local Australian brands" are a key part of its new retail offering.

Pac Brands deal ok, says Foreign Investment Review Board

Proposed US takeover of Pacific Brands clears another obstacle.

Pacific Brands US takeover

Bonds owner subject of major bid from US brand.

Eastland Shopping centre welcomes new retailers

Centre in Melbourne's east gets 80 new retailers.

Sydney gets new factory outlet centre

Fashion Spree launches in southwest Sydney.

Pacific Brands surprises market

Bonds owner buoys shareholders by reintroducing dividend payments, forecasts full year profit.

Pacific Brands posts loss

Pacific Brands posts full year loss despite strong sales from Bonds and Sheridan.

Pac Brands upgrades profit guidance

Strong performance by Bonds and Sheridan boosts Pacific Brands.

Pac Brands suffers loss

Slide in earnings from underwear division causes first half loss for Pac Brands.

Bonds returns with risque marketing

Bonds follows up last year's cheeky outdoor campaign, focusing on women.

Pac Brands offloads workwear

Pacific Brands to sell workwear division to Wesfarmers following major net loss.

Pac Brands earnings hit

Troubled clothing maker cuts annual earnings forecasts.

Building a retail bond

An Australian icon builds on its brand foundations as it moves from wholesale to the retail arena.

Bonds’ retail rollout ramps up

Bonds is eyeing a larger slice of the retail market, with plans to roll out more stores this year.

Bonds boosts Pac Brands sales

Clothing company sees first sales growth in five years, despite reporting major first half loss.