Free Subscription

  • Access 15 free news articles each month


Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

How transphobia on social media inspired Bonds’ UnGenderwear Project

 It began like any other relationship between a brand and an influencer. Deni Todorovič, who identifies as non-binary and uses they/them pronouns, was wearing a pair of Bonds underwear they felt great in, so they snapped some photos and shared them with their nearly 70,000 followers on Instagram.  Bonds’ marketing team took notice and republished the photos on their official brand account. But then, things started to go awry.  “We found that whenever they shared a [photo of m