Omnichannel marketing: create a truly holistic strategy
Omnichannel Marketing Automation
Marketers need to move from simply operating on multiple channels, to having a truly holistic multi-channel strategy, today known as the “omnichannel strategy”.
“Omnichannel Marketing” and variations of it are phrases marketers and e-commerce brands have been hearing quite a bit lately. While marketers have become accustomed to hearing new industry buzzwords, and the term ‘omnichannel’ may seem no different, the concept actually demonstrates a very important fundamental shift, both in how marketers think about reaching customers, and in the brand experience customers have come to expect.
Use, and even automate, these omnichannel marketing strategies to improve the customer journey. Given the shifting marketplace and evolving consumer demands, how should e-commerce and brand marketers view omnichannel marketing? More importantly, how should they begin to apply, and even automate, omnichannel strategies to improve the customer journey? To create a truly holistic omnichannel strategy, marketers should follow the examples of brands that have already experienced omnichannel successes.
Understanding the value of these unique tactics will help when applying them to the customer journey. Here are just some of the topics marketers must consider in today’s omnichannel landscape:
- What is omnichannel marketing?
- Why is it important to automate omnichannel marketing?
- Omnichannel marketing and the customer journey.
- Three key stages of a successful omnichannel marketing strategy.
- Examples of successful omnichannel strategies.
- Building an effective, automated, omnichannel marketing program.
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