marketing
Followmarketing Archives
Here’s what a Covid Safe comms strategy looks like
Customers want to know what you’re doing about hygiene, product availability, staffing levels and opening hours: tell th...
VIDEO: How Havaianas reimagined the humble thong
Before the Brazilian brand launched in 1962, thongs were cheap products that consumers barely considered.
Bushfire relief: Act of charity or marketing ploy?
Dozens of retailers have donated time and money to help those affected, but some are questioning their motives.
In the mix: Should you be marketing through Pinterest?
We spoke to the early adopters reaching customers on Pinterest.
Myer appoints marketing and media leads
Department store bolsters customer facing management teams.
TikTok: What you need to know
The world's most downloaded app isn't just for memes and teens.
Why micro influencers are a macro opportunity
It's no longer necessary to big bucks to attract new customers to your brand.
The risks and rewards of publicity stunts
Before organising a PR stunt, think about whether it's just what your brand needs.
Content marketing: How to sell without selling
It's all about adding meaning to customers' lives.
Influencer marketing: What’s the real deal?
Before you hire an ambassador, you need to crunch the numbers.
The Ikea effect: how we value the fruits of our labour over instant gratification
Why consumers love DIY.
Retailers celebrate IWD with art, goodie bags and hashtags
Three International Women's Day campaigns that aren't just about sales.
The decoy effect: How you are influenced to choose without really knowing it
How pricing structures nudge us to spend more.
Ensuring local players continue to thrive in the land of global giants
Sponsored: Local players can thrive by understanding their consumers.
Myer relaunches ‘My Store’ campaign
John King says campaign exists to put customers first.
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