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marketing

marketing Archives

Marketing

Here’s what a Covid Safe comms strategy looks like

Customers want to know what you’re doing about hygiene, product availability, staffing levels and opening hours: tell th...
Multicoloured Havaianas thongs
Marketing

VIDEO: How Havaianas reimagined the humble thong

Before the Brazilian brand launched in 1962, thongs were cheap products that consumers barely considered.
Marketing

Bushfire relief: Act of charity or marketing ploy?

Dozens of retailers have donated time and money to help those affected, but some are questioning their motives.
Marketing

In the mix: Should you be marketing through Pinterest?

We spoke to the early adopters reaching customers on Pinterest.

Myer appoints marketing and media leads

Department store bolsters customer facing management teams.
Marketing

TikTok: What you need to know

The world's most downloaded app isn't just for memes and teens.
Marketing

Why micro influencers are a macro opportunity

It's no longer necessary to big bucks to attract new customers to your brand.
Marketing

The risks and rewards of publicity stunts

Before organising a PR stunt, think about whether it's just what your brand needs.
News

Content marketing: How to sell without selling

It's all about adding meaning to customers' lives.
Marketing

Influencer marketing: What’s the real deal?

Before you hire an ambassador, you need to crunch the numbers.

Retailers celebrate IWD with art, goodie bags and hashtags

Three International Women's Day campaigns that aren't just about sales.

Ensuring local players continue to thrive in the land of global giants

Sponsored: Local players can thrive by understanding their consumers.

Myer relaunches ‘My Store’ campaign

John King says campaign exists to put customers first.