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marketing

marketing Archives

Opinion: Brands struggle to find purposeful responses to the Ukraine war

Retail has done well responding to crises lately with moves that make a positive impact, but the war in Ukraine is prov...

Peloton and the City: Is all publicity good publicity?

For a brand that started with hype and talkability, that then struggled to maintain recognition and buzz, this has broug...

Consumers value online products more if they’re being virtually touched

Consumers who see a product on sale being virtually touched are more engaged and willing to pay more than if the item is...

Petal & Pup marketing lead talks US expansion and social media tactics

Chantal Brayley, global marketing manager at Petal & Pup, discusses the wedding category, expansion into the US and swit...

No signs of 11.11 festival fatigue in China, Kraft Heinz CMO says

Kraft Heinz APAC’s chief marketing officer, Dhiren Amin, discusses brand building, how to create memories around purchas...

Consumers are wise to ‘woke washing’ – so where does that leave you?

With brands increasingly engaging in social change campaigns, the time has come to ask a couple of big questions: is thi...

Flowers and sex toys: How retailer LVLY does gifting differently

After LVLY co-founder Hannah Spilva came to Australia, she turned her desire to connect with her own friends and family ...

Modibodi teams up with Getty Images on honest depiction of post-pregnancy life

Modibodi and Getty Images have launched a collection of over 1500 images that portray women in the 12 month post-birth p...

Recycled nylon, video and dance: Camilla & Marc showcases the ‘new normal’

The Australian luxury fashion brand has just released a gender neutral and sustainable sportswear collection, showcased ...

Why Deciem is debunking clean beauty

Deciem has launched a new campaign to educate consumers about chemicals and allay fears perpetuated by clean beauty mark...

Analysis: How five luxury brands won digital fashion week

It’s been a year of retailers around the globe experimenting with virtual events, with some mixed results. Here are the ...

Virtual masterclasses now available online

Size inclusivity, diverse marketing and leadership principles are among the topics discussed in Inside Retail’s mastercl...

“We have to amplify their voices”: How Nike creates emotional connections

Former Nike CMO Greg Hoffman explains why brands need to build emotional equity with consumers.

Every business has a story. Here’s why you should tell it

Consider how you could demonstrate the values of the company by sharing how and why the business came to be.

Welcome to Dispo, the social media app Gen Z loves

The new photo sharing app is bringing users back to basics and its focus on authenticity is likely to appeal to Gen Z. ...

Buying Bridgerton: How hit TV shows are influencing retail

With consumers growing cynical towards traditional advertising methods, retailers are capitalising on ‘cool’ content.
The Australian Aboriginal Flag

Australia Day: A marketer’s dream or a PR crisis waiting to happen?

Every year, in the lead up to the controversial public holiday, there’s much heated debate and painful discussion, parti...

Here’s how to nail a media interview

They're nerve-rracking, but if you can get it right, it's a great way to boost your brand.

Revealed: What influencer marketing success will look like in 2021

With New Year’s fast approaching, your marketing team has probably already started setting goals for the future.

Opinion: Why marketers need to climb the right ladder

It seems obvious, but not all businesses align their initiatives with their actual goals. It doesn't make sense.