marketing Archives - Inside Retail

Bushfire relief: Act of charity or marketing ploy?

Dozens of retailers have donated time and money to help those affected, but some are questioning their motives.

Myer appoints marketing and media leads

Department store bolsters customer facing management teams.

Influencer marketing: What’s the real deal?

Before you hire an ambassador, you need to crunch the numbers.

The Ikea effect: how we value the fruits of our labour over instant gratification

Why consumers love DIY.

Retailers celebrate IWD with art, goodie bags and hashtags

Three International Women’s Day campaigns that aren’t just about sales.

The decoy effect: How you are influenced to choose without really knowing it

How pricing structures nudge us to spend more.

Ensuring local players continue to thrive in the land of global giants

Sponsored: Local players can thrive by understanding their consumers.

Myer relaunches ‘My Store’ campaign

John King says campaign exists to put customers first.

Preview: Inside Retail Weekly 2196

A sneak peek at what’s featured in tomorrow’s edition of Inside Retail Weekly.

The six new Ps of marketing

Sponsored: New principles for a new age of customer centricity.