marketing Archives - Page 2 of 12 - Inside Retail

If you’re fitting in, you’re failing

Why brands need to embrace novelty, not fear it.

‘Down down’ and ‘cheap cheap’ are gone gone

Why supermarkets are moving away from price.

The psychology of Christmas shopping: how marketers nudge you to buy

How do marketers nudge consumers towards consumption?

How ‘brand you’ came to be

Market segments with many consumers are rapidly becoming markets of one.

How marketers use algorithms to (try to) read your mind

You may have heard that algorithms will take over the world, but how are they operating right now?

It may not be possible to slow down fast fashion – so can the industry ever be sustainable?

Brands should aim to use new technology to design products that can be recycled into new styles instead of appealing to consumers’ supposed ethical streak.

Are you retail ready to boost sales this Christmas?

Sponsored: How field sales and marketing can help brands maximise sales during peak season shopping periods.

Chemist Warehouse catalogue campaign takes top prize

Annual Australasian Catalogue Awards winners announced.

Social media and branding: behind Kylie Cosmetics’ success, new marketing rules and risks

Are the days of long-established, omnipotent brands over?

What does my KeepCup say about me?

How signalling theory impact retail in the age of the savvy consumer.