Nike pops up
Opening its doors from this week, the custom designed studio, which also features a cafe, will offer free events to customers such as styling sessions, workshops, and training events with Nike athletes.
“Nike is renowned globally for developing ground breaking initiatives that connect youth with culture and create an elevated brand experience. The new studio space will showcase the Nike Tech Pack collection to thousands of consumers, media, and influencers in a way that is unique to Melbourne,” said Juliana Nguyen, marketing director at Nike Pacific.
Nike will also partner with Melbourne Spring Fashion Week (MSFW) to present a Sports Luxe show on September 3 2014.
The Nike Sportswear Runway will feature a mix of established and emerging Australian designers such as Livia Arena, Thurley, and Carly Hunter who will integrate the Tech Pack collection and other new season Nike pieces.
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