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From the source: Shona Joy

It’s been 20 years since luxury designer Shona Joy launched her namesake label in Bondi Beach, and while 2020 is not quite the year anyone had expected, she is rallying her troops and facing the latest challenges head-on. Here, she discusses rephasing her collections to suit the current climate and launching a new brand website. IRW: How would you describe the past couple of months at Shona Joy? SJ: It’s been a whirlwind. A month ago, I probably wouldn’t have wanted to talk but in the last